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Roy Anderson
Senior Interactive Consultant & Producer

Summary of Qualifications

I offer 19 years experience designing and producing interactive solutions for sales, marketing and training objectives. My skills include:

Project and Program Management

Information design and usability

Strategic Message Development

Proposal development & presentation


Consultative sales & account development

 

Professional Experience

CONTRACT INTERACTIVE PRODUCER & CONSULTANT: MICROSOFT 2008 - Present
-Project Manager for MSN Tastemaker reality program

-Readiness Program Manager for Microsoft Worldwide Services EA Attach Program

-Business Intelligence Coordinator for MS Corporate Operations Dashboard

-Project Manager for Global Agencies Sharepoint Site

-Project Lead for Consumer & Online Best Practices Sharepoint Site

In addition to Microsoft work, I led production on a nationally syndicated online media player for CBS College Sports, and custom Business Intelligence applications.

DIRECTOR OF MARKETING & CLIENT SERVICES, REAL TECH: SEATTLE 2006 - 2007
In this position, I upgraded our Brand Identity and Marketing materials to support the company's growth goals. I designed an engaging interactive Trade Show Exhibit to make our products palatable to traditionally low-tech Real Estate brokerages. And with our client base, I improved satisfaction levels by streamlining service response and training account managers in expectation management; taking personal responsibility for our flagship account.

DIRECTOR OF CLIENT SERVICES, NATIONAL MEETING CO.: PORTLAND 2001-2005
Joining the company just after 9/11, I led the company to its highest annual sales volume in 25-years. I redesigned our marketing collateral and expanded our local brand presence through sponsoring Nike and AMA events and authoring articles for the local business journal. I was asked to personally direct and produce key Client events for Intel and Hewlett-Packard for which our president received glowing thank you letters afterward.

DIRECTOR SALES & MARKETING, WEBBY AWARDS: SAN FRANCISCO 1999-2000
The 4th Annual Webby Awards remains the most successful in their entire history. I raised a record $5 million in cash and trade sponsorships from over 30 organizations in just 10 months. In addition, I directed and implemented concurrent marketing campaigns for entrants, sponsors and promotion of our People’s Voice awards and directly managed sponsor benefit fulfillment and on site relations at the event.

FOUNDER & PRODUCER, ICOM: PORTLAND, OR 1993-1998
After reading issue #1 of WIRED magazine, I knew ‘multimedia’ was my calling. After a year interning with Ogilvy & Mather and Media Architects, I started my own interactive production boutique with a few credit cards. Over the next five years iCom built a portfolio of increasingly high-profile clients and projects.

Education

1992 University of Washington · BA Communications · Cum laude